Artists can use SEO to their benefit for quite a few reasons. How does it work and why is it something you should get help with? These questions and more will be answered for you, so you know why this is such a good idea to invest in.
When someone wants to find something, they turn to a website like Google to look it up. That’s the number one type of website that people use to find out about pretty much anything. If you can make your website appear when someone searches for certain terms, you can get your work in front of them quickly. For instance, if you have paintings for sale of ocean scenes, you can make your website with your art on it show up for searches that are for “ocean paintings for sale.”
What is the main reason you are into art? It probably isn’t just to make money, but if you can’t make money with it, then you certainly won’t have enough time to do what you’d like to your work. For most people that work with art, they have a main job and do their passion afterward. If you can use the internet to your advantage, you can start to sell more of your projects and may end up making your primary source of income what you create. It can take the time to build up to that, but it is possible with SEO to do so.
A website is not worth the money you pay to have it online if it gets no traffic. If you update it all the time with new photos and things like that of what you’ve been working on, it’s not worth that time you spend on it without traffic. You may say that you’re sharing out of love for your craft, but still, it’s not sharing if nobody else can see it! Check your traffic statistics now, and you’ll see that not many people look at much. Eventually, with SEO, you will know that there are a lot of people looking at what you’ve done with your website.
You can optimize your pages so that you can just have what you make out in the world. How can you get better at what you do if you don’t find out what people think? You may discover that a lot of people hate what you have made and that some love it. If you can get it noticed and it makes people feel a certain way, then you have done your job. Without any way to show off everything, it can end in you feeling like you’ve wasted your time if what you’re making has a message.
We highly suggest you watch this Marketing for Artists 101 Youtube video. It will only help you understand what you really need to do to be successful. There are many routes to take but this is one of them. Don’t skip the video, but instead take out a paper and pen and write some notes from it.
Art can cost a lot of money and time to create. Even if you’re not using a ton of expensive materials, you invest a lot of your time, and that is why art is worth something. Not only because of that, but it also helps people to feel a certain way and is important to them, too. With SEO, you don’t have to feel like you wasted your time because more people will be able to appreciate what you have created. Eventually, someone that has to have what you’ve made can find it and will contact you so that you can make a sale and spread your work around.
Search engine optimization doesn’t cost a lot of money but can lead to you making more. If you pay a few hundred dollars, for example, and it helps to propel you to a higher ranking for lots of different keywords, it could make you very wealthy. Anyone that has some success has either gotten very lucky, or they have marketed themselves in some way. You have to find a way to get yourself out there and search engines are a fantastic place to make that happen no matter what you’re creating.
The benefits of search engine optimization for artists are plentiful. Anyone that has art they have created wants people to see it. By using SEO, you can share everything you make with people all around the world from all walks of life.