Artists are changing the online marketplace by creating more and more avenues in which creators can become their bosses. New money making opportunities are opening up all over the place thanks to enterprising artists taking advantage of the relatively “Free Market” styling of the internet. The time of having to put all of your faith in the hands of someone else to open up the door to success is long behind us. If you have any skill set, it’s easier than ever to let the world know and start benefiting from it.
The work of artists in finding a wealth of freelance opportunities has also created a lot of new choices for consumers. For instance, just look at Etsy. With that platform, artists can create handcrafted items such as paintings, sculptures, jewelry, stuffed toys, and so on. They go on sale for whatever price the artist feels is fair, and site visitors are free to pick and choose from whichever items might suit their fancy. Thanks to this, it’s much easier to find truly “one of a kind” items to give as presents or even merely decorate with.
The same is true even with clothing. If you or someone you know has a love of pop culture and enjoys wearing that on your sleeve, there’s a huge market for t-shirts, hoodies, hats, and other attire with custom artwork designed by individual artists that are far more likely to have your exact taste in mind. Prints of this nature that are sold in stores often have a corporate feel to them, sucking the life out of what may have once been some legitimate artistic value. Even better, many of these offerings are much more affordable in comparison to whatever tends to hit retail stores.
Many other mediums have flourished with new options to choose from thanks to the work of artists. There’s a richer variety of music in the world, with even the most niche of genres well covered. Independent film is also thriving thanks to the advent of more affordable cameras, editing software, and simple hosting platforms such as Youtube or Vimeo. Even entertainment mediums such as video games have seen a massive spike in independently generated titles, complete with services like Steam that highlight them for a wider potential audience.
Thanks to social media, artists can also market themselves now. There’s no need to rely on finding anyone, in particular, that’s “in the know” within the limited scope of a hometown or even some kind of agent or talent scout. Now, anyone with a creative vision or project can take it online and do all of the groundwork and make the connections themselves. It can all be promoted in a personalized manner.
Connections are also effortless now. If you’re looking to start up a particular project, but you’ll need the help of others to fulfill certain aspects of it, you can find someone online with those exact qualifications after only a cursory search. You can do so locally or even abroad, with communication platforms such as Skype or Google Hangout offering a wonderful means of interaction even from a distance. The internet has brought many artist/writer duos, bands, and other creative teams together that may have never met otherwise.
It goes on and on. Artists are changing the online marketplace by continually opening up more opportunities for people to set out on their own. It benefits creators and consumers alike. While often taken for granted, this is one of the clearest examples of just how much good the internet has done for people.